Since I first starting working full-time in marketing just short of 10 years ago (gulp!) I’ve had campaigns and ideas that I thought would be amazing which have totally crashed… but also some others that have been far more successful than I could have ever thought, generating lots of enquiries and sales.
I’ve often argued that thinking long term with a marketing strategy should be a marketeer’s main aim. Striving towards goals that takes hard work over time is often cost effective in the long haul, but that doesn’t mean there aren’t quick fixes along the way! Need some handy tips to keep your online marketing fresh? Read some of my thoughts below…
When working on objectively trying to improve a company’s marketing activities, I personally think it’s really beneficial to identify which competitors are absolutely nailing their marketing and branding. It’s no surprise that often the more successful businesses in each sector are great at their marketing, partly because of budget but mainly because of their positive and open minded attitudes towards the importance of marketing.
I think it’s fair to say that Digital Marketing is now a key element to almost every business’ marketing strategy. Whether it’s your website, social media pages or e-newsletters, there’s something that the internet can offer to almost every business. I’d like to hear from anyone who believes marketing online doesn’t benefit their business or organisation, as I’ve still yet to come across it personally.
I can’t quite believe we’re into another year already! I hope 2016 has been a successful and profitable one for your business. The start of a new year is often a great time to re-evaluate and re-think your marketing strategy so that your business is even more prepared for the months to come.
A new business is always an exciting prospect. Whether you’ve been in business before or you’re a start-up virgin, it’s always a buzz to be part of something new and full of potential. Creating sales/enquiries is going to be one of the most important things on your mind, as ultimately that’s what is going to drive the money into the business. According to The Telegraph, half of all businesses in the UK fail in the first 5 years. We believe efficient and accountable marketing strategies will help your business avoid that… Well, that or not buying a shiny new Ferrari in your first year.
Working and studying in marketing for the past 12 years, I could probably admit to being a bit of a marketing geek. Personally, I actually enjoy putting marketing foundations in place that you know has made a huge positive difference to a business, by generating more enquiries, sales and ultimately money. The way we can track the success of our campaigns enables us to critically analyse what works and what doesn’t. Email marketing is one of the best forms of this, and it can be used in so many different cool ways. Read More
Our world around us is increasingly becoming more and more online focused. Whether you’re a fan or not, modern living is revolved around a good wi-fi connection and a nice phone in your pocket. Instead of reading a newspaper we use Twitter for our news, rather than going to the shops we can now do our whole shop online and get it delivered to our door the next day, we no longer buy CDs we stream music on Spotify/Apple Music/whatever the next Jay Z project might be. This opens a huge opportunity to anyone wanting to promote absolutely anything to their target market, as improved technology means better targeting and better reporting. In this blog I’m going to cover the key facts that tell the story…
2015 saw even more of a progression of the C word (content) in the world of marketing, with switched on businesses fighting for our attention online using all kinds of media, stories and videos. Recently there are some really cool businesses ahead of their game when it comes to their marketing strategy and implementation. We can all learn from some aspects of these examples, in my opinion.
2015 has been another year of technological advances and more developments in social media. But more importantly to your business is that your competitors have got better at marketing themselves. Some have got new websites, others have developed their online advertising strategy. In this blog, I’ll be touching on some basic marketing tips to improve your overall marketing strategy for 2016 (the year England win the Euros…maybe).