Katie’s First Month at Superfly

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I can’t believe it’s May, which means I’ve been working at Superfly a month already! Before applying for the role at Superfly, I had the worry and stress of finding a full time job before leaving University in my chosen career. From studying a Fashion Communication and Promotion degree, this has given me key skills and knowledge that can be applied within many fields and not just fashion. This benefited me a lot as I found that I could use my abilities across different industries such as digital marketing, PR, graphic design and writing.
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Some of my favourite brands, and how they nail their marketing

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When working on objectively trying to improve a company’s marketing activities, I personally think it’s really beneficial to identify which competitors are absolutely nailing their marketing and branding. It’s no surprise that often the more successful businesses in each sector are great at their marketing, partly because of budget but mainly because of their positive and open minded attitudes towards the importance of marketing.
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Monogram Logos

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As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things you’re stronger at than others. These things are not necessarily a weakness but there’s always some things that you could improve on – mine is fonts.

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My first two weeks at Superfly

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So two weeks have passed already…wow!

When I received a phone call telling me I got the trainee website designer job I was overwhelmed with shock and excitement. After leaving college in July I was struggling to find a design job straight away so I repeatedly wrote to and even visited company’s with my CV to apply that way.
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Will you be buying the Nokia 3310?

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Everybody remembers the Nokia 3310, right? What about Snake? The little brick phone that gave you days of battery life and went through thousands of destruction tests was removed from the production line 13 years ago, but now, Nokia is bringing it back.
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5 common mistakes made in modern digital marketing

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I think it’s fair to say that Digital Marketing is now a key element to almost every business’ marketing strategy. Whether it’s your website, social media pages or e-newsletters, there’s something that the internet can offer to almost every business. I’d like to hear from anyone who believes marketing online doesn’t benefit their business or organisation, as I’ve still yet to come across it personally.
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Top 5 Essential Mockup Resources for Designers

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As a Graphic Designer you’ll find yourself having to present your ideas and designs to clients on a regular basis. As the saying goes ‘the customer is always right’ whether we agree with what they think or not, that final decision is always down to the client. We not only have to provide them with a proposal that we feel fits their needs including all of the requirements they’ve asked us for in their brief, but we have to persuade them that it does too. When I say persuade, I also don’t mean to tell them a pack of lies that’ll make them choose your first or only concept with no amends, making it plain sailing for you.
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5 marketing trends to consider for 2017

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I can’t quite believe we’re into another year already! I hope 2016 has been a successful and profitable one for your business. The start of a new year is often a great time to re-evaluate and re-think your marketing strategy so that your business is even more prepared for the months to come.
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Battle of the Christmas Ads 2016 – Part 1

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It seems like all of the big stores have created their own Christmas adverts this year with John Lewis facing competition from the likes of Sainsbury’s, Marks and Spencer, Waitrose, Argos and Aldi. Whether you want a heartfelt emotional story, a humorous animal filled adventure or a tongue in cheek animation, these UK companies have pulled everything out the bag this year to try to be the most effective at getting us viewers to spend in their stores.

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Black Friday Marketing Up, Sales Down

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The Black Friday sales sensation has been around for years in the US, but has only recently arrived in the UK around 2013/2014. Each year the sales have gotten bigger and more mainstream, with almost all retailers chiming in to some degree. When the sales first launched in the UK there were deep discounts to be had and a lot of buzz surrounding the event. But in 2016 the Black Friday phenomenon has changed…
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