Top 3 online marketing hacks

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I’ve often argued that thinking long term with a marketing strategy should be a marketeer’s main aim. Striving towards goals that takes hard work over time is often cost effective in the long haul, but that doesn’t mean there aren’t quick fixes along the way! Need some handy tips to keep your online marketing fresh? Read some of my thoughts below…
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Instagram vs Snapchat Stories

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When Instagram launched its new design and story feature last year it changed the social media game. With Facebook later joining in, the competition against disappearing images began. Both Instagram and Snapchat are now regularly updating their apps with new features to become the best platform for stories, but who really comes out on top? Read More

Katie’s First Month at Superfly

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I can’t believe it’s May, which means I’ve been working at Superfly a month already! Before applying for the role at Superfly, I had the worry and stress of finding a full time job before leaving University in my chosen career. From studying a Fashion Communication and Promotion degree, this has given me key skills and knowledge that can be applied within many fields and not just fashion. This benefited me a lot as I found that I could use my abilities across different industries such as digital marketing, PR, graphic design and writing.
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Some of my favourite brands, and how they nail their marketing

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When working on objectively trying to improve a company’s marketing activities, I personally think it’s really beneficial to identify which competitors are absolutely nailing their marketing and branding. It’s no surprise that often the more successful businesses in each sector are great at their marketing, partly because of budget but mainly because of their positive and open minded attitudes towards the importance of marketing.
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Monogram Logos

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As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things you’re stronger at than others. These things are not necessarily a weakness but there’s always some things that you could improve on – mine is fonts.

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My first two weeks at Superfly

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So two weeks have passed already…wow!

When I received a phone call telling me I got the trainee website designer job I was overwhelmed with shock and excitement. After leaving college in July I was struggling to find a design job straight away so I repeatedly wrote to and even visited company’s with my CV to apply that way.
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Will you be buying the Nokia 3310?

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Everybody remembers the Nokia 3310, right? What about Snake? The little brick phone that gave you days of battery life and went through thousands of destruction tests was removed from the production line 13 years ago, but now, Nokia is bringing it back.
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5 common mistakes made in modern digital marketing

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I think it’s fair to say that Digital Marketing is now a key element to almost every business’ marketing strategy. Whether it’s your website, social media pages or e-newsletters, there’s something that the internet can offer to almost every business. I’d like to hear from anyone who believes marketing online doesn’t benefit their business or organisation, as I’ve still yet to come across it personally.
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Top 5 Essential Mockup Resources for Designers

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As a Graphic Designer you’ll find yourself having to present your ideas and designs to clients on a regular basis. As the saying goes ‘the customer is always right’ whether we agree with what they think or not, that final decision is always down to the client. We not only have to provide them with a proposal that we feel fits their needs including all of the requirements they’ve asked us for in their brief, but we have to persuade them that it does too. When I say persuade, I also don’t mean to tell them a pack of lies that’ll make them choose your first or only concept with no amends, making it plain sailing for you.
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