Monogram Logos

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As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things you’re stronger at than others. These things are not necessarily a weakness but there’s always some things that you could improve on – mine is fonts.

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My first two weeks at Superfly

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So two weeks have passed already…wow!

When I received a phone call telling me I got the trainee website designer job I was overwhelmed with shock and excitement. After leaving college in July I was struggling to find a design job straight away so I repeatedly wrote to and even visited company’s with my CV to apply that way.
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Will you be buying the Nokia 3310?

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Everybody remembers the Nokia 3310, right? What about Snake? The little brick phone that gave you days of battery life and went through thousands of destruction tests was removed from the production line 13 years ago, but now, Nokia is bringing it back.
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5 common mistakes made in modern digital marketing

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I think it’s fair to say that Digital Marketing is now a key element to almost every business’ marketing strategy. Whether it’s your website, social media pages or e-newsletters, there’s something that the internet can offer to almost every business. I’d like to hear from anyone who believes marketing online doesn’t benefit their business or organisation, as I’ve still yet to come across it personally.
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Top 5 Essential Mockup Resources for Designers

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As a Graphic Designer you’ll find yourself having to present your ideas and designs to clients on a regular basis. As the saying goes ‘the customer is always right’ whether we agree with what they think or not, that final decision is always down to the client. We not only have to provide them with a proposal that we feel fits their needs including all of the requirements they’ve asked us for in their brief, but we have to persuade them that it does too. When I say persuade, I also don’t mean to tell them a pack of lies that’ll make them choose your first or only concept with no amends, making it plain sailing for you.
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5 marketing trends to consider for 2017

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I can’t quite believe we’re into another year already! I hope 2016 has been a successful and profitable one for your business. The start of a new year is often a great time to re-evaluate and re-think your marketing strategy so that your business is even more prepared for the months to come.
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Battle of the Christmas Ads 2016 – Part 1

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It seems like all of the big stores have created their own Christmas adverts this year with John Lewis facing competition from the likes of Sainsbury’s, Marks and Spencer, Waitrose, Argos and Aldi. Whether you want a heartfelt emotional story, a humorous animal filled adventure or a tongue in cheek animation, these UK companies have pulled everything out the bag this year to try to be the most effective at getting us viewers to spend in their stores.

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Black Friday Marketing Up, Sales Down

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The Black Friday sales sensation has been around for years in the US, but has only recently arrived in the UK around 2013/2014. Each year the sales have gotten bigger and more mainstream, with almost all retailers chiming in to some degree. When the sales first launched in the UK there were deep discounts to be had and a lot of buzz surrounding the event. But in 2016 the Black Friday phenomenon has changed…
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6 Months in the Design Industry

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I have been working for Superfly Marketing for six months now and it still doesn’t feel like a job! In my previous blog post I discussed how I left university half way through, as it really wasn’t for me, and how I got my self ‘stuck’ in a dead end job. Since then, having first hand experience I have been able to develop my skills and create work for real life clients that they have not only liked but that they are now using within their business! I have designed Graphics, Brochures, Business Cards, Logos and even Websites! All of which I thought I might be able to do one day later in my life but not this soon at the age of 20.
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Evolution of logos blog header

The Evolution of Logos

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What business, person or organisation do you know that doesn’t have a logo? Whether it be a specific use of fonts in their title, a simple icon or both, every business will undoubtedly have a visual representation of their brand. Logos are a powerful source of branding that not only help to identify a business but also help link multiple products or services to that business. Logos can vary from being simple text to detailed graphics but whatever design your logo is, it must be iconic and memorable to your audience to be successful.
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