Marketing questions you need to ask yourself

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Since I first starting working full-time in marketing just short of 10 years ago (gulp!) I’ve had campaigns and ideas that I thought would be amazing which have totally crashed… but also some others that have been far more successful than I could have ever thought, generating lots of enquiries and sales.

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6 Months in the Web Design Industry!

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Six months have now passed since I joined the Superfly Marketing team, in this space of time I’ve already learnt so much that I could never imagine myself doing. Being able to design has always been my strong point however the development side of websites was an area I was lacking in experience. With the help of the Superfly team I have learnt the basics of coding such as HTML, CSS and PHP. I have produced a lot of websites for many different clients already such as building contractors, travel agencies, financial planning and much more!

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5 Ways to Increase Social Media Followers

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As with many businesses, obtaining a large following on social media has become the ultimate goal in digital marketing. The more followers/likes your business has not only demonstrates that you are a reliable and respected source but it increases your brand recognition and awareness.

If you’re a new business or if you just feel like your social media strategy isn’t working, check out my top 5 tips of ways to increase your followers. Read More

Top 3 online marketing hacks

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I’ve often argued that thinking long term with a marketing strategy should be a marketeer’s main aim. Striving towards goals that takes hard work over time is often cost effective in the long haul, but that doesn’t mean there aren’t quick fixes along the way! Need some handy tips to keep your online marketing fresh? Read some of my thoughts below…
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Instagram vs Snapchat Stories

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When Instagram launched its new design and story feature last year it changed the social media game. With Facebook later joining in, the competition against disappearing images began. Both Instagram and Snapchat are now regularly updating their apps with new features to become the best platform for stories, but who really comes out on top? Read More

Katie’s First Month at Superfly

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I can’t believe it’s May, which means I’ve been working at Superfly a month already! Before applying for the role at Superfly, I had the worry and stress of finding a full time job before leaving University in my chosen career. From studying a Fashion Communication and Promotion degree, this has given me key skills and knowledge that can be applied within many fields and not just fashion. This benefited me a lot as I found that I could use my abilities across different industries such as digital marketing, PR, graphic design and writing.
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Some of my favourite brands, and how they nail their marketing

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When working on objectively trying to improve a company’s marketing activities, I personally think it’s really beneficial to identify which competitors are absolutely nailing their marketing and branding. It’s no surprise that often the more successful businesses in each sector are great at their marketing, partly because of budget but mainly because of their positive and open minded attitudes towards the importance of marketing.
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Monogram Logos

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As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things you’re stronger at than others. These things are not necessarily a weakness but there’s always some things that you could improve on – mine is fonts.

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My first two weeks at Superfly

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So two weeks have passed already…wow!

When I received a phone call telling me I got the trainee website designer job I was overwhelmed with shock and excitement. After leaving college in July I was struggling to find a design job straight away so I repeatedly wrote to and even visited company’s with my CV to apply that way.
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