Instagram vs Snapchat Stories

By June 23, 2017Blog

When Instagram launched its new design and story feature last year it changed the social media game. With Facebook later joining in, the competition against disappearing images began. Both Instagram and Snapchat are now regularly updating their apps with new features to become the best platform for stories, but who really comes out on top?

Today, Instagram has over 250 million daily users using the story feature, making it the most popular out of the two. This is a challenge Snapchat faces but with its continuous new updates, Snapchat is still considered as the most modern and innovative app.

The similarities in both apps include:

  • Users can only upload through mobile apps.
  • Photos and videos can be customised with filters, doodles, emojis, text and stickers.
  • Users are able to post a photo or video that can be seen for 24 hours only.
  • Length of photo/video viewing can last up to 10 seconds.

Instagram Stories 

Instagram offers much more than just a story. Users are able to add links to geotags, usernames, hashtags and web pages to an upload making it much more interactive. Instagram also lets you upload content from a camera roll that has been taken in the last 24 hours which, unlike Snapchat, shows clean with no borders.  Instagram has a large follower base which instantly appeals for users to post on that platform. Brands such as Ben and Jerry’s have reported swapping to Instagram stories which they found provided much better results in comparison to using Snapchat. You can also mute stories that you don’t want to see, as we all have that friend who loves posting a bit too much on social media… this is a feature still only exclusive to Instagram.


Snapchat Stories

Even with with the rise of Instagram stories, Snapchat is still being widely used and very much engages with their audiences. The app updates a choice of filters and lenses daily, which have become a strong attribute for the app. Snapchat’s recent update includes Snap Map, a feature that allows users to share their locations with friends and also view their location on a map. Along with this feature you can also look at stories from anywhere in the word by selecting a location on a world map. We’re guessing this feature will soon become popular and compete against Instagram’s geotag feature but we’ll be waiting for Instagram to implement a similar idea in the meantime…

From my view,  I think that both the apps have strong aspects and features, but we can’t deny that Instagram is starting to beat Snapchat at its own game…

Which app do you prefer? Let us know in your comments below. 

Market your business on the cheap - Download our FREE eBook here

About Katie

Whilst studying Fashion Communication and Promotion at The University of Huddersfield, Katie joined the team as a marketing executive. With her passion of social media and all things marketing, she is responsible for promotion and communication of our clients. Katie loves fashion, shopping and pizza.

Leave a Reply