As the Designer for Superfly, I find myself working on a vast range of different projects for a wide variety of different businesses. When I was presented with the Crafty Little Brewery Project, I was really excited. It was something new and it required some skills and techniques that I had been waiting to get the chance to use at Superfly.
As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things you’re stronger at than others. These things are not necessarily a weakness but there’s always some things that you could improve on – mine is fonts.
As a Graphic Designer you’ll find yourself having to present your ideas and designs to clients on a regular basis. As the saying goes ‘the customer is always right’ whether we agree with what they think or not, that final decision is always down to the client. We not only have to provide them with a proposal that we feel fits their needs including all of the requirements they’ve asked us for in their brief, but we have to persuade them that it does too. When I say persuade, I also don’t mean to tell them a pack of lies that’ll make them choose your first or only concept with no amends, making it plain sailing for you.
It seems like all of the big stores have created their own Christmas adverts this year with John Lewis facing competition from the likes of Sainsbury’s, Marks and Spencer, Waitrose, Argos and Aldi. Whether you want a heartfelt emotional story, a humorous animal filled adventure or a tongue in cheek animation, these UK companies have pulled everything out the bag this year to try to be the most effective at getting us viewers to spend in their stores.
I have been working for Superfly Marketing for six months now and it still doesn’t feel like a job! In my previous blog post I discussed how I left university half way through, as it really wasn’t for me, and how I got my self ‘stuck’ in a dead end job. Since then, having first hand experience I have been able to develop my skills and create work for real life clients that they have not only liked but that they are now using within their business! I have designed Graphics, Brochures, Business Cards, Logos and even Websites! All of which I thought I might be able to do one day later in my life but not this soon at the age of 20.
What business, person or organisation do you know that doesn’t have a logo? Whether it be a specific use of fonts in their title, a simple icon or both, every business will undoubtedly have a visual representation of their brand. Logos are a powerful source of branding that not only help to identify a business but also help link multiple products or services to that business. Logos can vary from being simple text to detailed graphics but whatever design your logo is, it must be iconic and memorable to your audience to be successful.
No matter which web browser you use, maybe Chrome or Firefox, ask yourself, do you use extensions? And if not, why? For those of you that don’t know, a browser extension is a plug-in that can extend the functionality of your browser, often making browsing a lot easier and fun for you to do. For example, toolbars, I’m sure you all remember the Ask Jeeves search bar that offered you weather updates and shopping suggestions along with the little cartoon bald guy that use to appear with the smug grin and eyebrows on the top of his head. Well since then, extensions have developed dramatically and you can find a plug in for almost anything you can imagine.
Designer or developer, we are always on the look out to find high quality resources to get our creative juices flowing and to sometimes make our work easier. A lot of inspiration can be gained from resource sites and they’re even better when they’re free! I feel resource sites can also bring a lot of excitement to a design if you’re stuck for ideas, as a lot of websites that I have found in the past give you endless editing abilities to what they offer so you can really make something your own. Hopefully you will enjoy my top 5 resource sites below as much as i do and best of all, they are all free!
Like starting any new job, you never know what to expect. Until your very first day is over, you stress, worry, examine every page of the company’s website and explore every social platform they have hoping it will somehow get you past those first day nerves, or at least that’s what I did. Applying for Superfly Marketing wasn’t like any other job I had applied for before. I’ve had a range of different jobs where I’ve gained experience in various different fields of work but there was never anything that I felt would be my future career.