Happy New Year guys! I hope 2018 treated you well, with more high points than lows. Here’s to making 2019 the best one yet! 🍻 The start of the year is often…

Where has originality gone? Is less more or is it just really boring? Google adopted a Sans Serif re-brand in 2015 after major restructuring to the business and a new parent…

The annual rivalry of the best Christmas marketing campaigns is well and truly under way and with the competition to steal hearts and evoke emotions being bigger than ever, brands have…

As the year is starting to draw to a close, Social Media in 2018 has been slicker, more engaging and more interesting than ever before! Do you feel like you’ve harnessed…

It’s becoming more and more popular to see viral tweets on your Facebook timeline with ‘media companies and ‘personalities’ sharing ‘relatable tweets’ in order to get likes, comment and shares on…

The last 6 months have been a steep learning curve for me at Superfly, I’ve been getting stuck in to Google Ads campaigns since day 1 and in that time I’ve…

Facebook posts have began deleting themselves as it comes to light the global network has been hit by a bug. Numerous people have tweeted saying that they have shared an update…

This summer has been a busy one for us at Superfly, we can’t believe it’s August already! We’ve gained a new team member, helped Hull City Launch their Crest Vote, ate…

Since launching in 2016, Instagram stories have become a popular favourite with Instagrammers with the amount of people using the feature hitting 300 million daily. If that number is not enough…

Facebook advertising is one of most diverse and flexible ways of advertising your business. Whether you like it or not, Facebook has gathered a lot of data about us over the…

As a Marketing Agency it’s our job to advise and help businesses to grow as successfully and effectively as possible. However, sometimes even the big brands can get it wrong! Take…

A month? What?! Turns out I’ve been at Superfly for a whole month already, I can’t believe it, it’s gone so quickly but that just shows how much I’m enjoying it.…

Did you know 40.1% of millennials now choose a travel spot based on its ‘Instagrammability’? Instagram was born in 2010 and in the space of 8 years it has gained over…

On May 25, 2018, the European Union’s new privacy law, the General Data Protection Regulation (GDPR) comes into effect and will apply to the data of EU individuals no matter where…

As a website designer myself it’s important to keep up to date with the latest trends that evolve overtime. New functionalities are being used to make the user experience easier than…

If you’re like me, it will drive you insane when you see, not just businesses, but people who post images that are not aligned correctly or are not the correct dimensions…

‘No-one cares’… the new marketing philosophy to sweep 2018. 💁‍♂️ *holds hand up for high 5* No? Just me then. (more…)

Facebook is evolving in ways people probably never imagined it would. At first it was a seen as tool for bringing people together and allowing you to easily stay in touch…

Christmas can be the most wonderful time of the year but also the most stressful if you run a business. With so many things to do and not enough time to…

I always enjoy reading what other people get up to in their day to day working life, so I thought for my next blog post I could give an insight into…

As the Designer for Superfly, I find myself working on a vast range of different projects for a wide variety of different businesses. When I was presented with the Crafty Little Brewery…

Since I first starting working full-time in marketing just short of 10 years ago (gulp!) I’ve had campaigns and ideas that I thought would be amazing which have totally crashed… but…

Six months have now passed since I joined the Superfly Marketing team, in this space of time I’ve already learnt so much that I could never imagine myself doing. Being able…

As with many businesses, obtaining a large following on social media has become the ultimate goal in digital marketing. The more followers/likes your business has not only demonstrates that you are…

I’ve often argued that thinking long term with a marketing strategy should be a marketeer’s main aim. Striving towards goals that takes hard work over time is often cost effective in…

When Instagram launched its new design and story feature last year it changed the social media game. With Facebook later joining in, the competition against disappearing images began. Both Instagram and…

Since beginning working at Superfly I’ve really learnt the ins and outs of social media and the benefits it can have on a business. From what I’ve already experienced, there’s so…

I can’t believe it’s May, which means I’ve been working at Superfly a month already! Before applying for the role at Superfly, I had the worry and stress of finding a…

When working on objectively trying to improve a company’s marketing activities, I personally think it’s really beneficial to identify which competitors are absolutely nailing their marketing and branding. It’s no surprise…

As a designer, no matter how long you’ve been in the industry you’re constantly learning new things. As trends change and software develops, you find yourself coming across new techniques and things…

So two weeks have passed already…wow! When I received a phone call telling me I got the trainee website designer job I was overwhelmed with shock and excitement. After leaving college…

Everybody remembers the Nokia 3310, right? What about Snake? The little brick phone that gave you days of battery life and went through thousands of destruction tests was removed from the…

I think it’s fair to say that Digital Marketing is now a key element to almost every business’ marketing strategy. Whether it’s your website, social media pages or e-newsletters, there’s something…

As a Graphic Designer you’ll find yourself having to present your ideas and designs to clients on a regular basis. As the saying goes ‘the customer is always right’ whether we…

I can’t quite believe we’re into another year already! I hope 2016 has been a successful and profitable one for your business. The start of a new year is often a great…

It seems like all of the big stores have created their own Christmas adverts this year with John Lewis facing competition from the likes of Sainsbury’s, Marks and Spencer, Waitrose, Argos and…

The Black Friday sales sensation has been around for years in the US, but has only recently arrived in the UK around 2013/2014. Each year the sales have gotten bigger and…

I have been working for Superfly Marketing for six months now and it still doesn’t feel like a job! In my previous blog post I discussed how I left university half way through,…

What business, person or organisation do you know that doesn’t have a logo? Whether it be a specific use of fonts in their title, a simple icon or both, every business…

Sony have been riding on a high for almost 3 years now. Sales of the Playstation 4 have broken records, with lifetime sales already sitting at well over 40 million units…

A new business is always an exciting prospect. Whether you’ve been in business before or you’re a start-up virgin, it’s always a buzz to be part of something new and full…

No matter which web browser you use, maybe Chrome or Firefox, ask yourself, do you use extensions? And if not, why? For those of you that don’t know, a browser extension is…

Working and studying in marketing for the past 12 years, I could probably admit to being a bit of a marketing geek. Personally, I actually enjoy putting marketing foundations in place…

Unless you’ve been living under a rock for the past couple of weeks you’ll be well aware of just how huge Pokémon GO has become in such a short period of time.…

Designer or developer, we are always on the look out to find high quality resources to get our creative juices flowing and to sometimes make our work easier. A lot of inspiration…

Our world around us is increasingly becoming more and more online focused. Whether you’re a fan or not, modern living is revolved around a good wi-fi connection and a nice phone…

Like starting any new job, you never know what to expect. Until your very first day is over, you stress, worry, examine every page of the company’s website and explore every…

When it comes to any sort of design work finding inspiration in the ever-evolving world of design can be a difficult process, especially on a new subject or project, hopefully some…

No, it’s not just you – Google has removed all right hand side advertisements from their search engine result pages worldwide! Given the importance of Google to businesses across the world,…

WordPress is used on 50% of sites across the entire internet according to BuiltWith – that’s an incredible statistic. With such a large amount of users comes a huge amount of plugins.…

2015 saw even more of a progression of the C word (content) in the world of marketing, with switched on businesses fighting for our attention online using all kinds of media,…

2015 has been another year of technological advances and more developments in social media. But more importantly to your business is that your competitors have got better at marketing themselves. Some…

Improving your bounce rate is at the core of ensuring that your website is performing well. But what can you do to help engage your visitors and, in turn, increase your chances…

Almost all businesses now promote and sell themselves online in some shape or form. Whether you sell vintage clothes directly to consumers or you’re a charity looking at generating awareness and…

Fonts are a large part of any form of design, they play a part in various elements of communication and can affect how we feel or interpret an advert, website or print piece. (more…)

The marketing long game is very much about improving your overall natural reach of your messages and information you communicate. Increasing the amount of people you have on Facebook, Twitter, Instagram and…

Apps are engrained into our everyday lives. Whether it’s checking Twitter,  listening to music, doing your shopping, ordering a takeaway or checking your bank balance. Apps open up our smartphones to…

Facebook has evolved and developed over the years into arguably the best social media marketing tool for any business shape or size. Whether you’re a local independent clothes shop, or an…

Microsoft have a history of producing one well received Windows product then following it up with an arguably poor iteration – Windows 98 vs Windows 2000, Windows XP vs Windows Vista, Windows 7…

When it came to designing my first ever website back in 2012, I didn’t have a clue where to start! Since then I’ve been both designing and developing websites for various…

In 2013 Pebble released their original smartwatch after a hugely successful Kickstarter campaign. Fast forward two years and Pebble are back once again with the true successor to the Pebble Smartwatch…

When writing a marketing strategy for the first time, there are many things to consider. How much should I spend? What are my expectations? Where should I start!? Nick discusses with…

Video livestreaming isn’t new, in fact it’s been around for many years. However, over the past few months there’s been a renewed interest in mainstream livestreaming apps thanks to Meerkat and Periscope.…

In this wonderfully digital modern world, marketing is constantly changing, becoming infinitely more accountable and trackable. Marketing managers now have reams of statistics and information at their fingertips, thanks to loads…

Having a mobile friendly website is about to become a whole lot more important. Google recently announced that starting on April 21st (that’s next week!) they’ll be expanding the use of mobile-friendliness as…

Your website, in my opinion, is the single most important marketing tool you have. It’s the online shop front and main point of reference for your current clients, and potential customers. So it’s…

I’m a huge fan of Kickstarter. It’s allowed companies to receive millions of dollars in funding to create exciting products which would have otherwise never existed. But with no real restrictions or…

With marketing it’s important to plan for the future. The areas which see success are likely to continue to grow, and those which are less effective will naturally lose importance. As…

We’re looking for an intern to join the Superfly team initially for a period of 12 weeks on a part time basis, with the aim of leading to a permanent full time…

Learning how to write a blog can seem daunting at first. What should I write my blog about? Are there any blogging practices I need to follow? How long should my…

Social media advertising is increasingly becoming a more powerful marketing tool. As social media platforms grow, so does the importance of using these platforms for marketing. Facebook currently leads the way in…

Christmas is not only about eating more than you ever thought you could but is also the time of the year where friends and family exchange gifts. A huge amount of…

The Surface ‘Pro’ line is Microsoft’s attempt to merge both the tablet and notebook into a single device. Releasing in the middle of this year the Surface Pro 3 was finally the…

WordPress is already technically fairly good out of the box when it comes to SEO, but with plugins you can really take it to the next level. Whether it’s the ability to…

You may or may not believe in the old cliche ‘people buy from people’, but it’s very true in most business sectors (look at ebay!). If you analyse these sectors you’ll…

As the year is coming to a close we’ve been starting to think about where we see technology going in 2015. Technology is directly tied to marketing, with technological innovations creating…

So after the new John Lewis ‘Monty the Penguin’ TV/Youtube ad hit our screens yesterday, we take a step back and discuss why it was such a success. It was trending…

The Moto 360 is the latest smartwatch from well known phone manufacturer Motorola. It’s one of the first smartwatches on the market to feature a circular face, much like a traditional…

Your website is the hub of your marketing – it’s the place where almost everyone will visit first when they’re interested in your business, services or products. That’s why it’s vital that…

Marketing is often a huge minefield full of stats, complicated strategies and constant new technologies. It’s good to sit back and think about what you’re looking to achieve… making it considerably…

Are you managing the social media channels for your business? Sometimes knowing what kind of things you should be posting, and exactly how you should be posting them can be a daunting…

With the latest announcement of the iPhone 6 and the Apple Watch (why not ‘iWatch’!?), I think Apple is finally starting to lose its grip on the smartphone and mobile tech…

Usage of social media apps is constantly increasing. In fact these days more people seem to be accessing social media using their smartphones and tablets than on a desktop or laptop.…

Without stating the obvious, the internet has enabled developers to build some fantastic business management software that can be used to improve the marketing and productivity of your business. I’d be interested…

Social media is becoming more and more popular every year. At Superfly we’re all avid users of a variety of social media platforms in our free time. That’s why on this week’s blog…

WordPress is one of the most popular website CMS’ in use today. Sadly a WordPress site left unoptimised can end up being heavier and slower than some of us would like.…

Whether you’re a start up business or have been in business for years, times have been hard recently and often marketing budgets are the first things to see cuts. I’m personally against…

Recently we’ve seen brands and businesses becoming increasingly more aware of just how powerful social media can be. Huge amounts of brand awareness can be built from very small amounts of…

A blog is a section on your website that’s regularly updated with news and interesting content. So many marketing professionals will throw around jargon buzzwords such as ‘inbound marketing’ or ‘content…

Social Media can often seem a little overwhelming, especially when it comes to using it from a business perspective. With new social platforms popping up every few weeks and existing ones…

Marketing as a whole can often be a minefield and difficult beast to tackle, even for marketing professionals. The most important question you have to ask yourself is, ‘What are we…

Late last week Google began rolling out their Panda 4.0 algorithm update. Google’s Panda updates are designed to prevent sites with poor quality content from moving their way into Google’s top…

Social media is now integrated into many parts of our lives, and is changing the way we communicate, but is it for the greater good? Nick weighs up the positives and…

Search Engine Optimisation (SEO) has often been seen as a bit of an internet dark art over the past few years. Whilst it’s true that some aspects of SEO can be…

There’s not many industries which rely on technology as much as the marketing industry. Less than 10 years ago social media wasn’t a thing, Youtube didn’t exist and the iPhone hadn’t…

Sometimes when planning your marketing strategy or activities for the next 6-12 months, it’s difficult to actually pinpoint where to focus your time and money. Whilst studying Marketing & Advertising at…

Search Engine Optimisation (SEO) is an ever-changing landscape. It was only a few years ago that users could automate thousands of links across the web back to their own sites to…

Would you wear a track suit to one of your most important potential client meetings? No. Unless you were meeting with the local footy team’s coaching staff that is! Alternatively, would…

In the digital world we now live in, advertising evolves on a daily basis. New apps, devices and methods of advertising are constantly being created. However, here at Superfly we feel…

2014 is likely to be another year of vast technological advances and equally, big steps forward in the world of marketing. I was going to say ‘digital marketing’ then, but I…

With so many social media platforms out there, it’s tough for businesses to keep up with exactly how they should be using each one. Whether it’s Facebook, Twitter, LinkedIn, or Instagram,…

After months in the pipeline, we’re finally able to reveal the revamped Superfly Marketing branding! 2013 was an awesome year for us; the Superfly team grew in size, we moved into…

We’re really proud to announce our recent collaboration with top local hair salon, Hay’s Salon, to build them a sleek & modern website that fits in perfectly with their company ethos.…