When building a new brand, or further developing an existing one, it’s really important to think about how the design stirs different emotions in your customer. Obviously, it’s not just the design that customers can relate certain emotions to, as other elements like key messages, marketing strategy, PR and many other factors affect brand perception.

However, this infographic from The Logo Company is a really interesting insight into how customers feel when the view different colours within a brand. A multinational fizzy drinks brand? Maybe go for orange. A hypnotherapist in the Hull and East Yorkshire area? We chose green!