Monzo has become a standout on LinkedIn, not through traditional methods but by harnessing the power of humour and trending topics. Here’s how they’ve done it:

1. Embracing Relatable Humour
Monzo’s approach to LinkedIn is refreshingly different. They use humour in a way that feels genuine and relatable. Their posts often feature witty takes on everyday banking issues or light-hearted commentary on financial trends. This doesn’t just entertain; it humanises the brand. By blending professional insights with a humorous twist, Monzo connects with their audience on a personal level, making their content memorable and shareable.

2. Riding the Trend Wave
Monzo is adept at spotting and jumping on trends. Whether it’s a viral meme or a hot topic in the fintech world, they’re quick to adapt it to their messaging. This not only keeps their content relevant but also shows that they’re in tune with their audience’s interests. By aligning their posts with current trends, they ensure their content is seen, engaged with, and talked about.

3. Engaging with Humorous Comments
Engagement isn’t just about posting content; it’s also about how you interact with your audience. Monzo excels here by responding to comments with their signature humour. They don’t shy away from playful banter or cheeky replies, which fosters a lively and interactive community. This approach not only boosts engagement but also reinforces their brand’s friendly and approachable persona.

In a nutshell, Monzo’s LinkedIn success is rooted in their ability to use humour to make banking relatable and engaging. By embracing trends and interacting with their audience in a fun, personable way, they’ve turned LinkedIn into a platform for building real connections.

Failing that, set up a collab with Greggs for a pop-up sausage roll ATM!!