Improving your bounce rate is at the core of ensuring that your website is performing well. But what can you do to help engage your visitors and, in turn, increase your chances of a conversion? Here’s a few handy tips to help reduce your bounce rate:
Target the right audience – It’s all well and good spending hours perfecting your website pages, but if your marketing is targeting the wrong audience there’s going to be no avoiding a high bounce rate. It’s vital that your marketing activity is well targeted; promote to the correct audience on Facebook and choose the right keywords on Google. Attempt to rank well naturally in search engines for relevant keywords, including branded keywords. Simply attract the right visitors.
Relevant Links – Each page on your website should be trying to ‘upsell’ the rest of your site. Encourage users to flow through the site by featuring relevant, well presented, links to other pages. If the visitor is looking at a specific product page, why not try show them similar products? If they’re reading a blog post why not highlight some other recent blog posts you’ve written? Your website is a resource of information, try to predict what the visitor might be interested in based on what they’re already reading, and encourage them to explore more of your content.
Up to date quality content – Ensure your content is up to date, relevant, unique and of a high quality. Visitors are more likely to explore more areas of your site if they’re impressed with the content on the page they land on. It’s important to scrutinise every page on your site, don’t settle for “good enough”.
Calls to action – Every page on your site should feature calls to action, encouraging the user to get in touch with you. Whether it’s a smart looking button at the end of a blog post, the ability to sign up to your newsletter in the sidebar, or simply a phone number. It’s important to try get your visitors to enquire, or even purchase the product/service there and then. Don’t go overboard, calls to action shouldn’t be a detriment to the page’s aesthetics.
Good web design – I mentioned earlier to scrutinise every page on your site, but it’s also important to scrutinise your entire website in general – ensure your site flows well, and that it impresses the user from the moment they land on it, whether that’s through an awesome visual style or simply eye catching content. Your site also needs to function properly and look great on any device, be it a desktop PC, smartphone or tablet. The visitor should have an awesome experience no matter what device they’re using to view your site.
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