Marketing is often a huge minefield full of stats, complicated strategies and constant new technologies. It’s good to sit back and think about what you’re looking to achieve… making it considerably easier to get there. We’ve come up with some quick fire marketing tips to help improve your overall marketing for you business, without the complicated jargon.
- Be better – Your marketing materials and tools must work/look better than your main competitors. Look at businesses who are bigger than you, and try to replicate and then improve on what they’ve done. Analyse exactly what makes them great, and what makes them rubbish.
- Jargon free – When you’ve got a customer on your website or looking at one of your adverts, ensure they actually know what you’re trying to sell. Don’t alienate them with buzzwords and meaningless weird stats. Simply try to appeal to potential customers in plain English (or plain Spanish, Chinese, German, Arabic etc!)
- Presentation – You need to make your company and products look desirable to customers. In a world where competition on the internet can be saturated, cutting corners on design and branding is a HUGE no. Whether you sell servers or socks, ensure that your marketing looks lovely.
- Tools – Often referred to as the marketing mix (if you still love your Uni terms), but basically marketing usually works better with a number of tools singing off the same hymn sheet. For example, use free tools like email marketing, social media and some face to face networking events combined with paid Google Ads, Facebook Ads and possibly some charity sponsorship.
- Be critical – If you can put yourself in the shoes of your most critical customer, then you’re in the right place. There’s nothing worse then someone who loves their own website when it’s 10 years old, or thinks email marketing consists of sending a 1,000 word essay to their database every other week. Constantly self review and try to be brutal.
- External feedback – In order to be critical it’s sometimes hard to step out of our own business bubble, which is understandable (we’ve all done it). Get some of your best clients to review your website/branding/adverts and offer them an incentive for doing so.
- Stubborn = Fail – When it comes to marketing, an open mind is extremely important. May seem like a wishy washy tip, but one of the most important. If you get your business into some bad marketing habits, you often have to swallow your pride and make the change. Breaking the mould and trying something new is better than letting your marketing stagnate.
- Trial & Error – Don’t be afraid to make mistakes! It’s good to try out your marketing tools before you make them a long term part of your strategy. For example, maybe try setting up some Google Adwords campaign for the month and limit your spend to £200-300. It’ll give you an idea of a) how much you’re likely to pay per click and b) the quality of enquiry you get through these means.
- Have a budget – Again, it’s the simple things that allow you to make the most out of your marketing. Actually set aside a budget to spend on marketing for 2 months, 6 months or a year. There are some brilliant free tools that you can take advantage of but you MUST set aside some money to invest wisely in marketing.
- Analyse – The more you evaluate what you do and how you market your business, the better and CHEAPER your marketing will become. A good little tip is to monitor where every enquiry comes in, and where the customer has come from. Website? Google Ads? Facebook? The Yellow Pages? (Ahem… unlikely).
We hope these quick fire marketing tips have helped to give you a bit more focus when it comes to your long term and short term marketing strategy. Remember if you need any more support and guidance, drop us a line! 🙂
[button color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”http://email.superflymarketing.co.uk/h/j/B080F5739BE46312″ text=”Sign up to our E-Newsletter to get free monthly marketing tips!” color_override=”” image=”icon-check”]