Should Google allow content written by AI?

Should Google allow content written by AI?

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When it comes to the use of AI for writing blog articles, there are a few potential benefits and drawbacks to consider.

On the one hand, AI can potentially generate large amounts of content quickly and efficiently, which can be useful for companies looking to boost their online presence through search engine optimization (SEO) strategies. AI can also potentially generate content that is well-written and engaging, as it has the ability to process vast amounts of information and produce text that is coherent and readable.

On the other hand, there are also some valid concerns about the use of AI for writing blog articles. For one, there is the issue of originality and creativity. While AI can produce text that is well-written and coherent, it may lack the unique perspective and original ideas that are often essential for creating truly engaging and interesting content. This could make it difficult for companies to differentiate themselves from their competitors and stand out in the crowded world of online content.

Another potential drawback of using AI for writing blog articles is the loss of human jobs. As AI becomes increasingly advanced, it may be able to perform many tasks that were previously done by human workers, including writing blog articles. This could lead to job losses and potentially exacerbate the problem of unemployment.

Ultimately, whether AI should be allowed to write blog articles for SEO purposes in the future is a complex question that will depend on a variety of factors. While there are potential benefits to using AI for this purpose, there are also valid concerns that need to be taken into account. It will be important for companies, policymakers, and other stakeholders to carefully consider these issues and weigh the pros and cons before making any decisions about the use of AI for writing blog articles.

Funnily enough the 305 words you’ve just read were written by an AI. Did you notice? The use of AI for copywriting is an interesting debate, one that Google has already shared a fairly strong stance on stating “automatically generated content is against Google’s Webmaster Guidelines“.

But can Google even detect AI written content? The consensus currently is no, however in theory eventually this may be the case and as a result webmasters could be punished for utilising AI written content on their sites. As a general recommendation we always advise clients produce original high quality content that most importantly helps add value to readers. AI copywriting certainly may have a place, but when content is still king from an SEO perspective AI writing tools can be seen as a bit of a ‘cheat code’ to delivering that content. SEO rule of thumb – if it feels sketchy, don’t do it. Grey-hat techniques will always come back to bite you in the backside further down the line.

What’re your views on AI written content on websites? Is there a place for it? Or should Google crack down harder?

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