A lot of work we do currently at Superfly is delivering marketing strategies and tools to businesses who specifically work with other businesses (B2B). This is usually a service that either saves a business money or time. Some of the fundamental aspects of a B2B strategy contain some of the following aspects:
- A good quality website, with strong call-to-actions and good content.
- A social media strategy that delivers key messages and engages with the target audience.
- An e-marketing strategy to keep contacts interested in the business and maintain long term relationships.
- Something interesting to talk about!
The latter is one of the most important parts of B2B marketing. Other businesses don’t want to hear about how amazing you are day in day out, they want to know how knowledgeable you are in the sector and how your services can benefit their bottom line. Check out the graphic below from Ambassador, which gives us stats to show how important your content is in your online strategy.