Recently we’ve seen brands and businesses becoming increasingly more aware of just how powerful social media can be. Huge amounts of brand awareness can be built from very small amounts of effort. Social media gives businesses a direct communication channel with both their current and potential customers, whilst also giving them an outlet to appear ‘more human’. This week we’ve decided to round up some of the best examples of social media marketing we’ve seen recently.
1. Nike’s ‘Risk Everything’ Campaign
Whilst not the smallest of social media campaigns, Nike’s recent ‘Risk Everything’ campaign is shaping up to be an impressive example of the power of social media. Perfectly timed with the 2014 World Cup, Nike have created a range of unique content which has gone viral amongst football fans. Their ‘Winner Stays’ video has already received over 80 million views on Youtube, with ‘The Last Game‘ following closely behind at just over 60 million views. Nike have maintained coherent messaging throughout all of their social media channels, regularly using the #RiskEverything hashtag. They’ve created a special website which allows people to customise shots of footballing caricatures and share them with their friends, and are launching a special Nike Football app within the next few days. A very impressive social media campaign.
https://www.youtube.com/watch?v=3XviR7esUvo
2. McDonald’s #MyBurger Campaign
A couple of months ago McDonald’s launched their #MyBurger campaign. This saw users able to create the burger of their dreams using a nifty microsite. Once created the burger is added to the gallery, where users can vote on their favourite burgers. Eventually the top 5 burgers will be created and made available in McDonald’s stores across the country for 5 weeks. Here’s the social media part – users are encouraged to share their creations with their friends on various social media channels such as Facebook and Twitter, where the website automatically places the #MyBurger hashtag into your post.
What makes the perfect burger? Create yours now and you could see it on our menu! #MyBurger http://t.co/FCcVXFQ2Cc pic.twitter.com/B77w7lSKje
— McDonald's UK (@McDonaldsUK) May 20, 2014
3. O2 Masterful Response
Almost a year and a half ago O2 showcased a masterclass in how to respond to negative comments using social media. Twitter user ‘Tunde’ tweeted to O2 expressing his frustration with the internet service on his phone. O2 then responded with some hilarious slang speak, resulting in an amusing back and forth between Tunde and O2. The conversation was retweeted thousands of times by users on Twitter, giving the O2 brand some great awareness. A perfect example of how to turn a negative into a positive on social media.
@Tunde24_7 Oh! Do you have a data bolt on fam? Has mans tried taking the battery out and wiping the sim? Let us know so we can help Tunde!
— O2 (@O2) October 10, 2012
4. Game of Thrones ‘Bring Down The King’
In the build up to the launch of Game of Thrones Season 4 in New Zealand, SKY New Zealand launched the ‘Bring Down The King’ social media campaign. This campaign saw a microsite with a live video feed of a real life statue of King Joffrey, one of the show’s most hated characters. Every time a user mentioned the #bringdowntheking hashtag on Twitter they’d contribute to a winch which would pull the rope attached to the statue. The goal was for the statue to be pulled down, live for all to see on the internet stream and anyone in New Zealand’s Aotea Square, one of Auckland’s largest public squares. A super smart and innovative use of social media, which resulted in the hashtag trending worldwide on Twitter.
5. Dollar Shave Club
This is a classic from 2012. A brand new US based company which created a short hilarious video to advertise their business idea. Dollarshaveclub.com delivers fresh razors to users every month for a single monthly fee – a simple, yet unique idea. Thanks to the video’s humour it ended up going viral, and has since received over 15 million views worldwide without any form of paid advertising by the company themselves. A perfect example of how a great piece of content can lead to huge brand awareness without any real cost. Viral social media content at its finest.
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