The Hull-based team of the international entertainment outfit, ASM Global, who manage the previously named ‘Bonus Arena’, have grown the venue into a huge household name in Hull and the surrounding areas. With a name and sponsor change upcoming, they needed a new creative brand that matched the high aspirations of the venue as they move into the new era.

After the initial meeting, almost every single Superfly team member got together to create the most compelling brand pitch as possible. Fighting off stiff competition, Superfly pulled out all the stops to create a brand that would go on to grace the arena and showcase the new partnership in all its glory.