Crafted new brand for global music entertainment venue

Crafted new brand for global music entertainment venue

Client Project

Connexin Live

Services

Branding, Organic & Paid Social

connexin live advertising

The Project

The Hull-based team of the international entertainment outfit, ASM Global, who manage the previously named ‘Bonus Arena’, have grown the venue into a huge household name in Hull and the surrounding areas. With a name and sponsor change upcoming, they needed a new creative brand that matched the high aspirations of the venue as they move into the new era.

After the initial meeting, almost every single Superfly team member got together to create the most compelling brand pitch as possible. Fighting off stiff competition, Superfly pulled out all the stops to create a brand that would go on to grace the arena and showcase the new partnership in all its glory.

connexin live posters
connexin live posters
connexin live marketing
connexin live content marketing
connexin live content design
connexin live branding
connexin live rebrand
connexin live content design
connexin live branding
connexin live rebrand

Our Results

Off the back of our successful work on the rebrand, Connexin Live approached us to become an Official Social Media Partner. This additional responsibility involves us designing and uploading weekly organic content for the arena’s multiple platforms as well as curating paid social content and social media management. This is supported by regular engagement with the arena’s audience whilst maintaining consistency with branding throughout, promoting both awareness and ticket sales for events at the venue.

1. Crafted new brand for global music entertainment business, developing full branding guidelines and digital assets
2. Worked closely with the team to deliver on tight deadline
3. Commenced as official Social Media Partner

1535%
ROAS
Over 275,000
People reached

connexin live
connexin live
connexin live rebrand
connexin live
connexin live
connexin live rebrand
connexin live

We wanted to work with a Hull-based agency to capture that energy and from our first meeting with Nick and Lindsey we knew Superfly were on board with what we wanted to achieve. They carefully listened to our brief and with Nick’s experience in bands and the team’s love of music, Rachel’s first draft ended up being the new venue logo. The whole project ended up coming together really quickly, but we are incredibly grateful for the whole team’s enthusiasm and love for the project.

Paul Savage
Head of Sales and Marketing - Connexin Live

We wanted to work with a Hull-based agency to capture that energy and from our first meeting with Nick and Lindsey we knew Superfly were on board with what we wanted to achieve. They carefully listened to our brief and with Nick’s experience in bands and the team’s love of music, Rachel’s first draft ended up being the new venue logo. The whole project ended up coming together really quickly, but we are incredibly grateful for the whole team’s enthusiasm and love for the project.

Paul Savage
Head of Sales and Marketing - Connexin Live