1033% ROAS over Black Friday for Surprise Shirts

1033% ROAS over Black Friday for Surprise Shirts

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The Project

Son and Dad start-up combination, Surprise Shirts approached Superfly to give their paid social strategy an overhaul. So that's just what we did!

In a marketplace that's highly competitive & still in a hyper-growth stage, there's been lots of new businesses entering the space to get a slice of the pie.

We had a deep dive into the paid social ads account, creating a broader range of ad types with an aim at bringing in new customers via UGC style ads and then remarketing back to them with highly branded product focused ads.


Our Results

More than 700% ROAS over Black Friday 2023 weekend, helping deliver Surprise Shirts' best Black Friday sales period ever, beating all previous internal records. 730% ROAS from Euros 2024 campaigns, capitalising on the football buzz generated by the Euros, helping to promote Surprise Shirts' unique product offerings during the tournament. Placed the Surprise Shirts brand in front of 700,000+ accounts across both Facebook and Instagram, leveraging eye-catching creatives, brand awareness and various promotions.

Over 1033%
ROAS over Black Friday 2024 weekend
Biggest Black Friday
on record for Surprise Shirts

Louis Jones - Founder

Superfly played an important role in the growth of our business as we recently looked to move from a lifestyle stage to scaling something bigger. The team have truly felt invested in our brand and their expertise was incredibly valuable. I think one of the best parts of working with Superfly, on any project, is how bought into our brand and identity the team are.

Clearly when it comes to collaborating, an understanding of the identity and story of the individual and business is imperative; and the whole Superfly team truly understands who I am, my values and passions, and what I am working towards. Above all for us, we feel valued as a client and have a great relationship with the team, which we feel is absolutely critical when working with an agency. Superfly definitely comes recommended by Surprise Shirts.

Louis Jones - Founder
Surprise Shirts
Louis Jones - Founder

Superfly played an important role in the growth of our business as we recently looked to move from a lifestyle stage to scaling something bigger. The team have truly felt invested in our brand and their expertise was incredibly valuable. I think one of the best parts of working with Superfly, on any project, is how bought into our brand and identity the team are.

Clearly when it comes to collaborating, an understanding of the identity and story of the individual and business is imperative; and the whole Superfly team truly understands who I am, my values and passions, and what I am working towards. Above all for us, we feel valued as a client and have a great relationship with the team, which we feel is absolutely critical when working with an agency. Superfly definitely comes recommended by Surprise Shirts.

Louis Jones - Founder
Surprise Shirts