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Refreshed social presence and strengthening connections with their community

Refreshed social presence and strengthening connections with their community

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The Project

House of Light partnered with us to refresh their social presence and strengthen connections with their community.

Their goals were to create a consistent and engaging look across their channels and to ensure their audience felt heard, informed, and excited about upcoming events.

Our social team developed a tailored strategy combining clear messaging, consistent branding, and engaging content formats. From event promotion to community-led posts, we’ve helped bring House of Light’s mission to life online, ensuring their audience not only stays updated but feels part of the journey.

The Client

House of Light is a perinatal mental health charity supporting families through some of life’s toughest challenges. Their services include counselling and peer support for postnatal depression, birth trauma, and the loss of a baby – helping parents feel heard, supported, and less alone during vulnerable times. Through therapy, group sessions, and a compassionate community, House of Light is dedicated to improving mental well-being and giving families the strength to move forward with hope.

Our Results

We’ve helped House of Light build a stronger, more connected online presence across Facebook, Instagram, and LinkedIn. Since partnering with them in September 2024, our organic social strategy has boosted awareness, grown their community, and made their audience feel more supported and heard.

Our approach focuses on storytelling, consistent branded visuals, and community-first content that gives service users a platform while building trust with new audiences.

Work With Us

Community Growth

  • +387% increase in Facebook impressions year-on-year
  • +1,170% growth in Instagram engagement since launch
  • LinkedIn presence is steadily building, creating new opportunities for partnerships and visibility

Engagement Wins

  • Service users shared feedback that they feel heard and connected through House of Light’s social channels
  • High-performing posts centred on vulnerability, shared experiences, and community events (e.g. “Don’t feel like you’re alone...” with 6,000+ impressions & 768 reactions)

A Stronger Digital Voice

  • Consistent, recognisable creative design across platforms
  • Tone of voice aligned with empathy, warmth, and reassurance
  • Audience-first storytelling driving sustained engagement and community connection

Sarah Straker

Superfly have done a fantastic job of organising our social media. We are a mental health service and they absolutely have just ‘got it’. They are a fun and hard working service who always deliver. I would highly recommend using Superfly for any media, marketing or branding needs. Excellent!

Sarah Straker
Chief Executive Officer, House of Light
Sarah Straker

Superfly have done a fantastic job of organising our social media. We are a mental health service and they absolutely have just ‘got it’. They are a fun and hard working service who always deliver. I would highly recommend using Superfly for any media, marketing or branding needs. Excellent!

Sarah Straker
Chief Executive Officer, House of Light