Let’s Talk
👋🏼

Bridging Language Barriers by Supercharging Marketing Efforts

Bridging Language Barriers by Supercharging Marketing Efforts

ConsultancyContentSearch

The Project & The Client

Language is Everything, a trusted partner for interpreting and translation services in Hull and across the UK approached us as they wanted to grow their presence on LinkedIn and Instagram while better showcasing their values and expertise. Their content before coming on board with us was sporadic and lacked consistency in tone and design.

Our Approach & The Impact

We set to work building a social strategy around storytelling, educational, professional design, and focussed on maintaining consistent posting – showcasing both the people behind the business and their mission of bridging language barriers.

Language is Everything now have a social presence that reflects their professionalism, showcases their impact, and helps them stand out in a niche industry.

Our Results

PPC

Since partnering with Language is Everything at the end of June 2025, we have successfully generated over 220 conversions across both Translation and Interpreting campaigns, achieving an average cost per conversion of £12.74.

Through the development of carefully curated keyword lists, we have ensured that the budget is allocated efficiently across the Google Ads platform, targeting high-intent audiences most likely to engage. This strategic approach allows us to maximise ROI while delivering measurable results, ensuring the company reaches potential clients effectively and consistently.

(May 2025 vs July 2025)

  • Conversions: +92.6%
  • Conversion Rate: +39.7%
  • Cost per Conversion: -12.7% (improvement, cost decreased)
  • CTR: +33.9%

SEO

Over the past couple of months, we’ve focused on strengthening the technical foundations of the website and developing a content strategy aligned with Language is Everything’s goals. While SEO is a long-term process and results take time, we have already started to see performance improvements. In the coming months, we will continue to execute this strategy, ensuring Language is Everything remains well-positioned and future-proof in the ever-evolving world of search engine optimisation.

  • +4% increase in the number of organic sessions since contract start
  • +72% increase in the number of ranking keywords since contract start (~5 months)
  • +126% increase in the number of ranking keywords YoY

Socials

Since working together, we’ve seen clear growth and engagement across their channels:

  • LinkedIn followers up 59% — increasing reach into their B2B audience.
  • Engagements up 48% — more comments, reactions, and conversations happening on their posts.
  • Consistent professional branding across all graphics and posts, boosting recognition.
  • Maintained a regular posting schedule, keeping their audience informed and engaged.

Language is Everything

“What stands out most is how invested they are in understanding who we are and what we stand for. They’ve taken the time to learn our tone, our sector and our goals, creating content that feels authentic and aligned with our mission. We couldn’t recommend them more highly.”

Language is Everything
Language is Everything

“What stands out most is how invested they are in understanding who we are and what we stand for. They’ve taken the time to learn our tone, our sector and our goals, creating content that feels authentic and aligned with our mission. We couldn’t recommend them more highly.”

Language is Everything