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New brand and website development for Station House Vets

New brand and website development for Station House Vets

BrandingDesignWeb Design

The Project

Like with every rebrand, the process began with understanding the heart of the business - what they stand for, how they want to be perceived, and the relationship they have with their clients. Station House Vets pride themselves on providing compassionate, expert care while making both pets and owners feel at ease. Our challenge was to translate that warmth and professionalism into a visual identity that truly reflected who they are.

We began by developing three distinct brand concepts, each exploring a unique creative direction. From there, we worked closely with the client to refine and evolve their chosen route, making sure every element felt aligned with their vision. The final brand identity was designed to be approachable, comforting, and welcoming.

Following the successful launch of the new website back in 2021, Marketing Manager Rachel, approached Superfly for a navigation redesign. The main goal was to simplify the user experience highlighting the services Station House Vets offer. Integrating a custom resources hub, search functionality and more. This complex menu was made to be responsive across all devices.

Superfly continues to support Station House Vets with the upkeep of their website. We couldn’t be more happy with their feedback and look forward to continuing our work with them in the future.

The Client

An independent small animal and equine veterinary practice based in North Yorkshire. The practice has been serving the local community since 1984, with a highly experienced team of vets offering a wide range of services for all your veterinary needs.

Our Results

Through careful choices in colour palette, typography, and brand marks, we created a look and feel that balances professionalism with friendliness. The result is a cohesive identity that not only builds trust but also feels modern, engaging, and instantly recognisable.

This rebrand gives Station House Vets a fresh presence that sets them apart in their community, while staying true to the values that make them so loved by their clients. Following the rebrand, we developed brand guidelines to assist our web design team in creating a cohesive website in preparation for the brand launch.

Work With Us

We did...

  • Established a cohesive brand system that builds recognition
    and trust

Updated brand refresh

  • Strengthened community presence with a fresh yet authentic
    identity.

Consistent brand guidelines

  • Equipped the team with clear guidelines to maintain consistency moving forward.

Simplified website and user journey

  • Modern website with a burger menu implementation to simplify the user journey.

Rachel Reed

Having developed the branding and website 3 years ago with Superfly for Station House Vets we are just going through a bit of a revamp and just wanted to come here to say a few words. They are SO easy to work with; relaxed but focused on getting the job done. They listen to our ideas and input – and then mould that using their expertise into something brilliant!

They are always there as a sounding board, for any issues. I’ve predominantly worked with Nick, Ed and Charles – but they are all awesome! Great work; great team – look forward to continuing this journey with you.

Rachel Reed
Marketing & HR Admin, Station House Vets
Rachel Reed

Having developed the branding and website 3 years ago with Superfly for Station House Vets we are just going through a bit of a revamp and just wanted to come here to say a few words. They are SO easy to work with; relaxed but focused on getting the job done. They listen to our ideas and input – and then mould that using their expertise into something brilliant!

They are always there as a sounding board, for any issues. I’ve predominantly worked with Nick, Ed and Charles – but they are all awesome! Great work; great team – look forward to continuing this journey with you.

Rachel Reed
Marketing & HR Admin, Station House Vets