Son and Dad start-up combination, Surprise Shirts approached Superfly to give their paid social strategy an overhaul. So that's just what we did!

In a marketplace that's highly competitive & still in a hyper-growth stage, there's been lots of new businesses entering the space to get a slice of the pie.

We had a deep dive into the paid social ads account, creating a broader range of ad types with an aim at bringing in new customers via UGC style ads and then remarketing back to them with highly branded product focused ads.