With the wealth of social media sites and apps now out there, it’s important to consider which ones are right for your business. Pinterest is a site which has grown in popularity significantly over the last 12 months, with it’s innovative focus on visual content. With Pinterest, users can view specific categories or search for more detailed requests, and the results are displayed in a ‘photo board’ format. This is where it differs from Facebook and Instagram.

We’d recommend that if you have any physical product, or virtual in some cases, your business should be on Pinterest. Good quality images will often get shared and added to users own ‘boards’, further getting your messages out there in the public online domain.

If you’re unsure about whether to have a go or not, check out this great infographic from the great guys at ZoomCreates!