Naturally, it may feel like the time to take your foot off the pedal, but in reality there’s never been a better time to build your brand! With a quarter of the world’s population currently in lockdown, it’s no surprise that traffic to social media platforms is absolutely surging. Not only that but ISPs are seeing a huge jump in web activity in general, with millions now working from home or temporarily not working at all.
More eyes 👀
As many folks are unable to enjoy the outside world, see friends and family or get involved in group based activities, they’re turning to social media and the web to pass the time. With more users online than ever, it’s the perfect time to get your brand, product or service in front of people’s eyes.
Once the surge of panic subsides and people adjust to lockdown life spending will return – let’s be honest, we can’t spend our money on much else such as activities going out and about right now 😅! Not only that but when the lockdown restrictions begin to lift by improving your brand awareness now you’ll benefit significantly in the long term.
Lower cost per impression – deals! 💰
Whilst social media platforms, such as Facebook, have seen a significant rise in the number of people using the services, their ad revenue is reportedly down. As you’d expect, many brands and businesses have paused their ad campaigns due to a myriad of reasons surrounding the COVID-19 pandemic; a major one simply being panic and fear of the unknown.
Due to this, now is one of the best times to advertise from a cost per impression perspective. You have an extremely rare combination of more eyes than ever using the web with a reduction in the number of advertisers bidding for those eyes. As a result, you’ll be able to advertise your brand, service or product to a much larger number of people for every £1 spent when compared to the usual average.
Put simply, online advertising platforms such as Facebook, Instagram & Google right now are offering an abnormally good deal!
Try not to panic 😱
If your product or service is one which contains to run relatively unaffected by the current coronavirus outbreak then don’t panic! Use this time to highlight your offerings to more people. Whilst all of us are in some way impacted by the current situation, many businesses and services can continue to operate without too much issue during this time. It’s essential that if you’re one of those, not to let the panic and fear cloud your judgement.
Businesses will still be operating, albeit now with many working from home. Customers are still buying products, and the postal services are still running. Whilst it’s easy to make drastic decisions during these times, be sure to take a step back and evaluate your offerings.
Whether it’s cracking on as normal or adapting your marketing approach to suit the situation – despite these crazy times there’s still plenty of powerful strategies!