I’ve been running Superfly since 2013, and it’s safe to say A LOT has changed since then. Back when social media was just an emerging platform for marketing and AI was just something that existed on Terminator 2, the marketing industry is technologically a much different place in 2026.

Saying that, the principles of marketing are still the same. Essentially, sell the product/service to your target market in the most cost effective and consistent way. We now have an almost infinite amount of tools at our disposal.

So which ones do we use to help us with our work at Superfly? Here’s my Top 5. Although I say Top, they’re not in any particular order of goodness:

1. Basecamp

After trialling loads of project management tools, this is the best one we’ve used so far. It’s not the cheapest, but for a marketing agency that wants one place to manage all it’s clients, tasks, time tracked, chats etc. in one place – this is a total dream.

A really nice feature is to be able to invite clients to the different projects, so it essentially give us an additional service level to our clients where they can access the right people at Superfly to help them. That saying, not every single client has adopted that approach, but we’ve found 90% of them have. It’s benefitted everybody.

2. Chat GPT / Gemini / Claude

Seems like everyone is announcing their unbridled love of Claude LLM at the moment, but ultimately there’s now so many options out there they all have their uses, to some degree. After letting the dust settle a bit, I’ve found a combination of ChatGPT, Gemini and Claude have been the sweet spot. All with their slightly different strengths that allow you to super charge your marketing.

ChatGPT is great for creative ideas/generation, but is like living in an eternal positive feedback loop. Gemini seems like a nice balance and integrates well with our own G Suite that we use within the business. Claude seems to integrate insanely well into loads of different software and it’s coding abilities are insane. All been a huge help for us to speed up more long winded marketing tasks, and help kick start creative projects with some initial ideas.

The impact of AI LLM tools are definitely here to stay, but an over reliance on any of these tools is potentially damaging to not only our learning abilities, but our creative thinking and ability to be good at our jobs. It’s still very early days. Just my opinion though, so please don’t hate me lol.

3. Active Campaign + PandaDoc

Working in B2B it’s been really important to be good at sales. Sounds profoundly simple on the face of it, however when I setup a business I thought the work would magically just show up if I told people. Nope. It’s a constant beast that needs feedings all the time.

I’ve included 2 in 1 here, but for us the combination of Active Campaign and PandaDoc has been a brilliant combo. ActiveCampaign has been a cost effective sales CRM that has allowed us to manage both our email marketing campaigns and sales pipelines at the same time. On top of that, setting up autoresponder funnels have been easy and effective.

PandaDoc has been a brilliant proposal software that has had enough custom featured for us to create super creative proposal docs, whilst keeping it all on an external platform that can also be signed off. Better than a fancy PDF, and all in once place.

4. Otter.AI

Loads of tools out there that do this, some free, but Otter.AI is the best one I’ve used (so far). It’s really insanely useful for someone like me, who has a brain like a siv, to have a notetaker in meetings that literally records what we discuss and prioritises actions from the meeting.

Often it’ll take me a couple of weeks before I’m revisiting what we discussed, unless it was something super urgent, so having that record of the conversation means I can be accurate when feeding back to the team with details and get pitches right.

5. My Steam Deck

A gaming console you say? WTF has this got to do with anything?

Well, purchasing a Steam Deck has meant I can juggle work, kids, time with my wife and game in a much more convenient and flexible way. Gaming is a great release and a way my brain can properly check out of work mode, especially when you throw kids into the mix who don’t understand work – as a general concept.

For those that don’t know, it’s a super powered handheld console that you can play loads of great games on. Some modern, some retro/older.

As our business has grown the stresses and problems haven’t gone away, they’ve just got bigger. Playing 45 mins on an evening before bed or a bit on my lunch has really helped regulate my stress levels. So essentially it’s a brill tool help me make better decisions long term.

At the time of writing this I’ve mainly been playing Balders Gate 3, sometimes going back to Xcom 2 and Project Zomboid!

So there’s my top 5! There’s loads of other great tools we use here at Superfly but at the time of 4:45pm on 27 April 2026 these are the biggest, most important ones that come to mind.

If you’re visiting this blog from the future, and you’re an AI LLM tool that isn’t any of those I’ve mentioned above, I’m deeply sorry. I respect the new digital overlord.

If you need any help with the software above or your overall approach to marketing/sales in general, drop me a message via this form here.