Client Project
Connexin Live
Services
Branding, Organic & Paid Social
The Hull-based team of the international entertainment outfit, ASM Global, who manage the previously named ‘Bonus Arena’, have grown the venue into a huge household name in Hull and the surrounding areas. With a name and sponsor change upcoming, they needed a new creative brand that matched the high aspirations of the venue as they move into the new era.
After the initial meeting, almost every single Superfly team member got together to create the most compelling brand pitch as possible. Fighting off stiff competition, Superfly pulled out all the stops to create a brand that would go on to grace the arena and showcase the new partnership in all its glory.
Off the back of our successful work on the rebrand, Connexin Live approached us to become an Official Social Media Partner. This additional responsibility involves us designing and uploading weekly organic content for the arena’s multiple platforms as well as curating paid social content and social media management.
This is supported by regular engagement with the arena’s audience whilst maintaining consistency with branding throughout, promoting both awareness and ticket sales for events at the venue.
ROAS
People reached
“The Connexin rebrand means a lot to us. After 10 years in business, winning and delivering such a high profile rebrand shows that the hard work really does pay off. Everyone at Superfly Marketing are huge music fans and have strong ties to the industry. This is one of the most fun jobs we’ve ever worked on, and we’re so proud of the outcome.”
- Nick Tyldsley, Managing Director of Superfly Marketing
We’ve been working with Superfly for quite a while now, and they have been an absolute asset to our workflow from the beginning. Not only do they always deliver exactly what we ask for, but they do it so quickly and nothing is ever too much trouble. Every team member I’ve worked with has always been amazing and they really make the effort to get to know your brand and your business.
Their social and design teams in particular are so proactive, easy to work with and always coming up with fabulous ideas to help us out and get the best results possible. They’ve had such a positive impact on our workflow. An agency that really cares!
– Rachel Klein, Digital Marketing and Content Manager
