From Growers to Consumers: The CPGA Social Strategy
From Growers to Consumers: The CPGA Social Strategy
ContentDesignPhotographyVideo
The Cucumber & Pepper Growers’ Association (CPGA) wanted to raise awareness of British-grown cucumbers and peppers while showcasing the people, expertise and innovation behind the industry.
We developed a social media strategy designed to make British horticulture more accessible and engaging, moving away from traditional corporate content and putting real people and growing environments at the heart of the brand.
From short-form video and behind-the-scenes photography to educational graphics and consumer-focused recipe content, we create a varied mix of content that educates, inspires and gives audiences a closer look at modern British growing.
The Client
The CPGA represents the UK’s cucumber and pepper growing industry, supporting growers while championing British horticulture, innovation and the future of protected growing.
Our Results
The CPGA’s social presence now gives audiences a more accessible insight into British horticulture, bringing growers, industry experts and the growing process to life through authentic content.
1Short-form video featuring growers, experts, machinery and growing environments2Authentic photography captured across nurseries and commercial glasshouses3Educational and consumer-focused content supporting the wider #BuyBritish message
1
Short-form video featuring growers, experts, machinery and growing environments
2
Authentic photography captured across nurseries and commercial glasshouses
3
Educational and consumer-focused content supporting the wider #BuyBritish message
