From Brand Strategy to Digital Presence:
The Kinra Story

From Brand Strategy to Digital Presence:
The Kinra Story

BrandingDesignWeb Design

The Project

For this project, our client asked us to create a brand new visual identity for Kinra. This meant we needed a new brand name, and a strong, cohesive identity to go with it. We designed a distinctive logo, created brand guidelines, then a full range of printed stationary & essential documents and also developed social media assets to ensure a consistent presence across all platforms.

Once the branding was finalised, our next task was to bring Kinra's new brand to life through a bespoke, high-performing website that reflected their expertise and ambition. Working closely with the brand assets we had developed, we designed a modern, interactive site featuring engaging animations, smooth transitions and a seamless user experience, giving the client a distinctive online presence.

After exploring a range of creative concepts and refining the design through several iterations, we landed on a final brand that perfectly reflected the client's vision.

The Client

Kinra are a consultancy who support businesses in creating, delivering and measuring social value and in turn leaving a positive impact within communities across the country.

“The project as a whole was exciting for the whole team to get stuck into. Our client Katie was understanding and open to any ideas and suggestions we made. We’re very proud to have worked on this project as a team and to be able to showcase this with the digital world.”

Ed Hall, Web Lead

"We've absolutely loved bringing Kinra to life. From exploring new name concepts and shaping a brand identity that truly reflects the client's personality, to developing the visual identity across design materials, social content, and brand guidelines, it's been an incredible journey from start to finish. I'm over the moon with the final brand, and couldn't be prouder of how it all came together!"

Rachel Park, Creative Lead

Our Results

The new identity gives the business a distinctive, professional presence across every touchpoint, creating a strong platform for future growth. The client was thrilled with the end result and couldn't have been happier with the transformation of her business.

Kinra now has a website that helps the business stand out from its competitors, showcasing their service offering in a visually appealing way, with easy to use navigation and elements throughout, that help to create trust from future clients.

Katie Hardisty

“Superfly are amazing. They delivered the branding and website for my business and absolutely nailed it. I have worked with them before through my own clients so I knew they were good, but this project proved just how creative they really are.
Huge shoutout to Rachel, Nick and Ed for their hard work, patience and support. They are genuinely invested in getting things right. Nothing was ever too much trouble and the end result is exactly what I wanted.

If you need branding or a website that truly reflects your business and moves it forward, I would recommend Superfly every time.”

Katie Hardisty
Katie Hardisty

“Superfly are amazing. They delivered the branding and website for my business and absolutely nailed it. I have worked with them before through my own clients so I knew they were good, but this project proved just how creative they really are.
Huge shoutout to Rachel, Nick and Ed for their hard work, patience and support. They are genuinely invested in getting things right. Nothing was ever too much trouble and the end result is exactly what I wanted.

If you need branding or a website that truly reflects your business and moves it forward, I would recommend Superfly every time.”

Katie Hardisty