RMC Digital Print are a well-established trade print specialist in the heart of Hull. They’re a trusted provider offering a wide range of large format printing solutions. While the business had a strong reputation within its sector, the previous website structure didn’t fully reflect the depth of the services available, limiting opportunities to target service-specific search terms and capture broader organic visibility.

We were tasked with identifying a way to strengthen organic performance while aligning closely with the client’s brand standards and commercial positioning. The challenge was to enhance search presence without changing the core identity of the business, ensuring all on-site content remained accurate, professional and aligned with the expectations of their trade audience.

The Approach & The Impact

Our SEO team identified a clear opportunity to expand their site architecture by developing dedicated service pages. Rather than relying on one generalised page, we created individual, optimised landing pages targeting specific search terms such as ‘Printed Bollard Covers’, ‘Billboard Printing’ & ‘Flex Face Signage’.

Our Web Design team were heavily involved in this project too, ensuring the new pages integrated seamlessly with the existing website, maintaining a consistent look and user journey.