LinkedIn has changed more in the last 18 months than it did in the five years before it, and 2026 isn’t slowing down.
For businesses, this means one thing: the companies that adapt now will own the next era of LinkedIn.
Not the loudest businesses, but the ones that show up consistently, strategically, and with a human-led brand.
This is how you can use LinkedIn going into 2026, based on platform shifts, new features, and where audience behaviour is heading.
1. The Algorithm Is Prioritising People Over Logos
In 2026, brand pages still matter, but personal brands are carrying the reach.
LinkedIn is doubling down on:
- Human-led storytelling
- Creator-style content
- Personal profiles connected to a business
If your employees aren’t active, visible, and creating content, you’re missing your biggest growth opportunity.
2026 Strategy Move: Build a Creator Bench inside your business.
Support 3–10 people to:
- Post once/twice a week (nothing major)
- Share stories from behind the scenes
- Talk about their role, values, and what your company is building
Your brand becomes instantly more trustworthy when real people are seen talking for it.
2. Short-Form Video Will Become Non-Negotiable
LinkedIn is already pushing short-form vertical video.
By 2026, it will behave more like TikTok, but for professional content.
Video is performing because:
- It builds trust faster
- It holds attention longer
- It feels human
2026 Strategy Move: Create simple, consistent video formats:
- Expert tips
- “Day in the life” clips
- Founder diary updates
- Customer stories
- Behind-the-scenes
Keep them low-production, high-value, and human-led.
3. Employees Will Become Your Most Valuable Distribution Channel
In 2026, smart businesses won’t only encourage employee posting, they’ll embrace it.
People trust people, not adverts. So when your people post:
- Reach increases
- Trust increases
- Recruitment improves
- Sales cycles shorten
2026 Strategy Move
Give your employees these tools:
- A content strategy
- Prompts
- Monthly workshops
- Examples of what good looks like
And this is your new marketing engine!
A strong personal + company brand = warm leads without the chase.
Do this now, and in 2026 you’ll be the business everyone wants to buy from and work for!
