E-commerce is becoming increasingly important going into 2026 as more and more businesses look to increase their online presence. It is a no-brainer for businesses looking to reach more customers and make their products / services accessible to as many people as possible.

Here at Superfly, we understand that businesses need these things to succeed in e-commerce:

1. Content Management systems

Platforms like Shopify make this easy to get your site up and running as quick and efficient as possible. At Superfly we have an advanced skill set in the web team which reflects the quality of the E-commerce sites we produce to ultimately, achieve great results for our clients with our bespoke site production.

Here is a sneak peak at one of our current E-Commerce projects



2. A well-structured plan of action

This should include clear goals and targets that your business aims to achieve and how you are going to achieve them. What does that include for your business? How can you reach your target audience the most effectively?

3. Differentiation

Differentiation is one of the most important things when it comes to E-commerce. It is important to create a unique brand personality, meaning and message. Most brands do not differentiate themselves from competitors and end up being another business in their competitive industries. 

4. Easy Checkout System

The user journey on your website needs to be as simple as possible, an easy checkout system plays a big part in this. Around 10% of customers abandon their online baskets due to difficulties when paying. So boost your sales by avoiding this! Ways to avoid include but are not limited to, multiple payment methods to suit all, high trust and an easy to use site.

5. Trust

It is important to build trust with the people who use your website. This can be done through emphasis on reviews, ensuring security online and more. You are more likely to convert site visits into sales if people can trust your business. 

Examples of this could be:

• TrustPilot / Google Reviews.
• Videos of your customers using the product.
• Points of how the product could benefit the customer before purchasing.
• Secure payment methods such as PayPal, Apple Pay, Mastercard etc.
6. Drive traffic to your site

Driving traffic to your site is essential to success online. There are many ways that this can be done from SEO, Google Ads to social media. The method(s) you choose will depend on the industry that you operate in. And if your business needs this, don’t hesitate to get in touch with us, Superfly can help!