It’s a question I asked myself recently: Are websites still a big deal?

In an age where social media dominates so much of our attention, it’s easy to assume that your online presence begins and ends with platforms like Instagram, Facebook, or LinkedIn. But after a recent chat with Ed, one of our brilliant Web Developers here at Superfly, I got a reality check on that.

Spoiler alert: websites are still absolutely essential. Like, really important.

Ed put it simply, your website is where your brand truly lives online. It’s your digital home, the one space you fully own and control. While social media is great for reach and engagement, it should complement your website, not replace it. To be honest, we’ve seen some real clangers out there too, clunky designs, broken links, confusing navigation… the list goes on.

One of our recent projects really brought this all to life. We had the pleasure of working with The Focus Group, a Hull-based counselling and therapy organisation that supports people navigating mental health and wellbeing. They came to us with a clear objective: they wanted a website that truly reflected who they are, simplified the user journey, and helped convert more visitors into service users. Their previous site just wasn’t cutting it, it lacked warmth, clarity, and didn’t align with their values.

So, our mission was clear:

– Align their digital presence with their mission
– Create a more accessible and intuitive experience
– Build something that felt like Focus — calm, kind, and helpful

The Result:

A fresh, friendly site that truly supports the people they serve. We couldn’t be prouder of the outcome, and a huge thanks to Phil Hindle and the team at Focus for their kind words and trust in us! Click here to read our Case Study about this lovely project!

So to summarise, yes, websites still matter. A lot.

They’re not just a box to tick, to build haphazardly on a public application, they’re the heart of your digital identity.

If your website isn’t working with your brand and wider marketing strategy, it might be time for a rethink. And if you’re not sure where to start, we’d love to help.

Let’s build something brilliant together.