Let’s be honest, banking isn’t the most exciting topic on LinkedIn (soz, accountants!). But somehow, Monzo has managed to cut through the noise and create content that people actually want to engage with. How? By embracing humour, jumping on trends, and showing up like a real human behind the brand.

So… what can Marketers learn from their Standout LinkedIn Strategy you ask?

Well, here’s what they’re doing right, and how you can take a leaf out of their book:

1. Embracing Relatable Humour
Monzo’s approach to LinkedIn is refreshingly different. They use humour in a way that feels genuine and relatable. Their posts often feature witty takes on everyday banking issues or light-hearted commentary on financial trends. This doesn’t just entertain; it humanises the brand. By blending professional insights with a humorous twist, Monzo connects with their audience on a personal level, making their content memorable and shareable.

As marketers, we can sometimes fall into the trap of being too polished. Monzo reminds us that it’s okay to be a bit cheeky, especially when it helps build trust and humanise your brand. (Here’s looking at you, “Greg from Monzo!)

2. They Stay One Step Ahead of the Trends
As a marketing professional, I know how quickly LinkedIn evolves. Monzo is super speedy at spotting and jumping on trends. Whether it’s a viral meme or a hot topic in the fintech world, they’re quick to adapt it to their messaging. This not only keeps their content relevant but also shows that they’re in tune with their audience’s interests. By aligning their posts with current trends, they ensure their content is seen, engaged with, and talked about.

3. They Show Up in the Comments (and Have Fun Doing It)
Engagement isn’t just about posting content; it’s also about how you interact with your audience. Monzo excels here by responding to comments with their signature humour. They don’t shy away from playful banter or cheeky replies, which promotes a lively and interactive community. This approach not only boosts engagement but also reinforces their brand’s friendly and approachable persona.

Engaging with comments might seem small, but it’s where relationships are built and loyalty is won.

You don’t need a big budget or a viral moment to make your mark on LinkedIn. You just need to show up with personality, stay curious about what’s trending, and treat your audience like people—not just prospects.

Failing that, set up a collab with Greggs for a pop-up sausage roll ATM!!