2022: I was sat in our newly revamped office at my old job.
We’d just moved rooms – the marketing team (me and my manager) on one side, and three new sales guys on the other.
The perfect combo: sales and marketing, finally under one roof!
It was late in the day. My to-do list was ticked off.
Dark night outside, headphones on.
Naturally, I started scrolling LinkedIn.
But this time, something clicked.
I stumbled into a tunnel of potential clients.
I started jotting them down on the whiteboard behind me:
- Name.
- Company.
- Contact details.
Boom.
The next morning, one of the sales guys clocked it.
He went through the list. A week later?
He had a call booked with someone from that board.
That’s when it hit me:
LinkedIn is WILD.
B2B businesses are sitting on a goldmine, but most aren’t even mining it.
Too many leaders buy their team LinkedIn Premium, show them a 3-minute YouTube tutorial, and hope for the best.
Here’s the truth:
- I’ve never had LinkedIn Premium.
- I’ve built an audience of 21,000 followers.
- I regularly bring inbound leads to Superfly.
- I’ve had countless opportunities to build the Superfly brand – all through content.
So, how did I do it?
I learned content. From the Instagram boom to the TikTok lockdown era – content is what has driven modern growth.
But B2B? It was always the last to join the party, until now.
Why LinkedIn Content Matters for B2B
- Content builds trust before a sales call even happens.
- Content creates familiarity before you ever send a cold DM.
- Content drives inbound, so your sales team isn’t chasing – they’re choosing.
Sales and marketing are no longer separate departments.
They’re teammates.
And LinkedIn is the playground where B2B businesses can win.
My Final Thoughts
If you’re a sales team ready to grow – or a leader ready to unlock your team’s potential – the time to double down on LinkedIn is yesterday.
And if you don’t want to do it alone, get in touch with us at Superfly.
Because we don’t just believe in LinkedIn.. We build brands there.
