Since joining Superfly back in February, I’ve been fortunate enough to get involved in a wide variety of exciting projects, including everything from client site visits and strategic planning to recording my first ever podcast with two of my new teammates (click here to watch it!) I’ve also survived an escape room (just!) as part of my first Superfly social.

One of the most valuable experiences so far, though, has been developing my personal brand through my LinkedIn profile, and learning how powerful it can be when used intentionally as a marketing and networking tool.

When I first signed up to LinkedIn back in 2021, I didn’t immediately see the value. I assumed it was mainly for job hunting and promotion updates and yes, of course it is for that too. Fast forward to today though, and I’ve completely changed my perspective. In fact, my last two roles (including my current one) came about thanks to LinkedIn! And more importantly, thanks to showing up authentically on the platform which is my number one rule!

Back in spring 2022, after being made redundant, I decided to start posting “day in the life” style content to keep my spirits up and stay visible. That visibility paid off and within weeks I was contacted by the MD of a local agency who resonated with my energy and approach (chuffed much?!) That message turned into an interview, which turned into a new role. From that moment, I realised just how much opportunity sits quietly within LinkedIn for those who are active, engaged, and strategic.

It’s no longer just a place to post a CV (although I do still like to refer to it fondly as “Facebook for jobs”), LinkedIn is now a space where people build real relationships, gain industry insight, and grow their influence. It allows professionals to show both the human and the expert sides of themselves, and in marketing, that balance is everything. Posting a selfie to LinkedIn with an insightful caption could hold far more value than the same selfie posted to Facebook for example.

In today’s competitive landscape, you have to show the “human” side of your brand in order to stand out from the crowd, which got me thinking about how for brands, it’s equally powerful. Businesses can build visibility and trust by showing the people behind the logo: their culture, behind-the-scenes moments, team achievements, and values. It’s these snapshots that humanise a company and make them more relatable, approachable, and memorable.

From a marketing perspective, LinkedIn is a goldmine. It’s a free platform that allows businesses and individuals alike to increase awareness, build credibility, and create genuine touch points with their audience. You don’t even NEED to have LinkedIn Premium – there, I said it. Whether you’re nurturing leads, developing partnerships, or simply building a name in your field, the potential for organic growth is huge.

Over the past few months, I’ve leaned into that potential, sharing my experiences, engaging with others in my industry, and building a network that supports both my personal and professional development. While I’m still learning every day (as we all are), I’ve become confident in my voice, my presence, and the value I can bring through consistent, intentional content. And feedback has been great too so I must be doing something right?

Update: This is actually something we now offer as a service, so if you’re interested in honing your own Personal Brand, get in touch!

So, if you’re on the fence about showing up on LinkedIn, whether for yourself or your brand – consider this your sign to start.

Start small.

Start human.

But most importantly, start.

You never know what doors it might open!