I had a fantastic experience at the Northern Marketing Festival in Leeds last month! The event was brimming with expert speakers who shared their marketing ideas and industry knowledge, making it a seriously enlightening experience.

The discussions covered crucial topics such as value creation, experimentation, and strategies for standing out in a crowded market. It was also a great opportunity to network with other agencies from the North, exchanging ideas and insights.

A huge thank you to the team at Prolific North for organising and hosting such a remarkable event. We’re already looking forward to the next one!

Here are three interesting insights I gained from attending the festival:

1. Client-agency relationships typically last 3.2 years on average.
2. 84% of ads aren’t remembered or are attributed to the wrong brand. (Again, crowded market!)
3. 56% of consumers believe brands should be more relatable on social media. (Shout it louder!)

One of the highlights for me was listening to the talks from various speakers, including the McCann Worldgroup. Their topic, “The Shift from Brand Meaning to Brand Impact,” was particularly insightful. They discussed the concept of value creation and emphasised the importance of defining clear objectives and leveraging available tools effectively. They highlighted the necessity of analysing the right metrics when reporting statistics to make informed changes and see improvements across the board.

We also delved into the impressive performance of YouTube Shorts in search results, highlighting how these short-form videos are currently capturing significant attention and engagement. The conversation emphasised the critical role that consistency plays in posting content. Regular and strategic content updates not only help maintain audience interest but also enhance the visibility and ranking of videos in search algorithms.

Overall, the festival was a tremendous opportunity to learn, network, and grow within the industry. The team are inspired to apply these insights here at Superfly and continue evolving in the dynamic world of marketing!