Facebook is a truly valuable way to promote your business to niche and heavily segmented markets. However, as everything in the modern day technological world, it’s consistently changing the way it works.

After Facebook was floated on the stock market it has been more friendly towards businesses, giving companies of any size a viable route to promoting their products and services on Facebook.

Check out the infographic below from the clever guys at PostRocket that tells us about Edgerank (the algorithm that Facebook uses to work it’s Newsfeed). Since users very rarely visit your Facebook page after an initial ‘like’, it’s really important that you use the Newsfeed to it’s full potential by understanding Edgerank.