With millions of professionals and businesses on LinkedIn, making your brand stand out can feel like a challenge. But with the right approach, LinkedIn can become your brand’s stage to shine. 

Here are four straightforward tips to help your business make a mark on the platform.

1. Show Off Your People

• People connect with people, not just brands. One of the best ways to build a connection with your audience is by showcasing the individuals behind your business.
• Employee Spotlights: Highlight your team members, share their stories, and let your audience see the faces that make your business tick.
• Behind-the-Scenes Glimpses: Share what happens in your office, from team meetings to casual coffee breaks. It makes your brand feel more accessible and authentic.
• Celebrate Milestones: Acknowledge work anniversaries, promotions, or any big wins. It shows you value your team and strengthens your brand’s culture.
• When you focus on the people behind the business, you create a more relatable and engaging brand presence.

2. Experiment with Content

• LinkedIn is in a phase where it’s experimenting with different content styles, and so should you. This is your chance to step outside the box and see what resonates with your audience.
• Try Different Formats: Don’t just stick to text posts. Use videos, polls, infographics, and carousels to mix things up and keep your audience interested.
• Play with Tone: LinkedIn isn’t just for formal content. Add a bit of personality or humor, and see how your audience responds.
• Engage Directly: Ask questions, run polls, and encourage discussions. The more interactive your content, the more it will stand out.
• The key here is to be flexible and willing to try new things. If one approach doesn’t work, don’t hesitate to pivot.

3. Do Your Research

• To excel on LinkedIn, it’s important to learn from those who are doing it well. Take a look at companies that are thriving on the platform and figure out what sets them apart.
• Check Out Competitors: Look at what your competitors are posting and how their audience 
• is reacting.
• Study Standout Brands: Brands like Monzo have cracked the code with posts that are quirky, relatable, and undeniably engaging. They’ve set a standard that’s worth learning from.
• Use LinkedIn Analytics: Keep track of your own performance. LinkedIn’s analytics tools can show you what’s working and where you might need to adjust your strategy.
• Doing your homework will help you craft a strategy that’s tailored to your audience and your brand’s strengths.

4. Be the First to Hop on a Trend

• Just because you’re a business doesn’t mean you can’t have fun with trends. Being early to a trend can set your brand apart as one that’s both relevant and in tune with what’s happening.
• Stay Informed: Keep an eye on trending topics and popular content on LinkedIn and beyond. Jumping on a trend while it’s hot can boost your visibility.
• Act Quickly: Don’t overthink it—if a trend fits your brand, dive in and create content around it before it loses steam.
• Start Your Own Trend: Feeling bold? Start a trend yourself and encourage others to join in. It’s a great way to increase engagement and brand recognition.
• Engaging with trends shows that your brand is dynamic and aware of what’s happening in the wider world.

Standing out on LinkedIn doesn’t have to be complicated. By focusing on your team, experimenting with content, doing your research, and staying on top of trends, you can create a LinkedIn presence that’s not just noticeable, but memorable.

So, take these tips, make them your own, and watch your business thrive on LinkedIn!