Instagram stories are a great tool for adding temporary content to your feed, but are you using them to their full potential? Read on to find out how to use Instagram & Facebook stories to generate the most engagement from your audience!
1) Polls!
Polls are great because they allow followers to respond quickly as they’re scrolling past, whilst not taking too much effort! They’re just a really easy way to get your followers to engage with your content, can be super fun and show a more human side to your business too! You can even follow up a poll with the results – 2 pieces of content for the price of one!
2) Share content you’ve been tagged in
Sharing content from people you’ve worked with is not only a great way to build professional relationships, but it also shows the social side to your business, and may increase the likelihood of a brand or business wanting to work with you again!
3) Ask questions
Not only can you ask questions like the above (for some fun/seasonal content to break up your story feed) you can also use the question tool to allow your followers to ask you questions. This can make your audience feel more connected and involved with your brand. It’s also a great way to receive new ideas and feedback from the people that matter most!
4) Showcase behind the scenes content
This is potentially the most important one! Having a personality behind the business is key to allowing people to engage with your content. People love to see the people behind the screens, and sharing more candid, casual content of employees and what happens in the office is a great way to allow your followers to connect with you as people and not just another business. Even if you’re still working from home, a photo of your pet near your desk is sure to be popular!
5) Go live
Go live! Having conversations with your followers in real time is a great way to build brand relationships and get your brand name out there. Quite often, Instagram notifies people when you’re going live which increases the chances of getting your account and business seen! It also allows people to ask questions and get a response instantly, making them more likely to want to find out what you’re all about!
