Email marketing is probably THE most cost effective way of keeping in touch and updating your closest clients and contacts. There are so many great tools you can use as well, that make the whole process so much easier.

Mobile phones and tablet computers are currently the fastest growing areas of technology, to satisfy the markets craving for the latest iPhone, Samsung Galaxy, Google Nexus etc etc. So it makes sense that combining the power of email marketing and mobile/tablet usage will enable your business to create a brilliant marketing tool.

The emails that you send out need to be responsive, this means that it looks great in every inbox (phone, tablet or desktop). So when the email hits your recipients inbox, its easy to read and the information is easy to digest. We recommend keeping content to a minimum, using short snappy titles with large images and links back to your website throughout. A good way to see how cost effective mobile email marketing can be for your business, is to compare how much the website click throughs would cost you via Google Adwords!

We’ve posted a lovely infographic from the clever guys at ReachMail, check out some of the stats!