Online marketing is an absolute minefield for newcomers, and can be difficult to keep up with even for experts. The internet and technology progresses at such a rapid rate, that new ways of marketing your business become available almost every few months. If you haven’t signed up yet, make sure you sign up to our E-Newsletter to keep up to date!

The new generation of potential customers are growing up in a world where information is at their finger tips. So customer service and personalising your sales efforts is paramount to marketing your company effectively. Making your marketing messages personal, isn’t actually that difficult.

In your E-Mail marketing campaigns the tools pretty much always come with codes that enable you to customise the content for every recipient. For example, you could start with ‘Hi John, Hope all is well with ‘John’s Company Name’ today! This would obviously be different for every user, and really effective for getting the users attention with your email. With social media, ensure you’re always friendly to new followers and use first names wherever possible on Twitter and Facebook.

Check out this brill graphic below, thanks to Responsys!