For Surprise Shirts’ World Cup campaign this summer, we delivered a full-funnel creative and performance marketing campaign designed to maximise sales throughout the tournament. Working closely with Founder Louis, we developed the campaign concept, created a content schedule and planned a dedicated photoshoot, researching the visual style and creative direction before producing and editing the photography ready for paid advertising.

From there, we created multiple variations of engaging ad copy and built campaigns across Meta, Google, Snapchat and TikTok. Once live, we continuously monitored, scaled and optimised the campaigns throughout the 60-day period, using performance data to inform ongoing decisions. We also provided regular reporting, insights and recommendations to help shape future campaigns.