Your social media marketing strategy and target markets will very much dictate the sort of messages that you communicate via social platforms on a daily basis. If you’re a large accountancy firm it would be very unwise to take a photo of a young group of lads on holiday in Ibiza using the #omg #yolo #swag hashtags. It’s crucial that you speak to your audience in their own language. Try researching to see whats trending withing your group of followers, and how you can potentially reach out to them more effectively.
Here’s some great tips from Shortstack about how to write a great status update! Also, check out their cool free Facebook apps. We personally can recommend them!