It’s one thing to create a fantastic looking website and spending loads of money on SEO services, but if you don’t have the right call to actions in place on your landing pages then you simply won’t get the sales/enquiries you want. Ever been on a website where you REALLY want to buy the product/service but you can’t even find a telephone number or email address? Annoying.
Make sure your website is making the most out of it’s visitors by using these CTA (Call to action) types effectively, provided by the awesome Marketing Tech Blog:
There are 3 typical placements for your calls-to-action on any given page within your site:
- In-Stream – this is the strongest CTA, placing a link, button, or image that’s relevant to your content will convert those who are interested who are reading the content you’ve shared.
- Adjacent – you’ll notice some dynamic and static CTAs adjacent to our content. We made sure that they’re adjacent on our RSS feed, our mobile site and our mobile applications, too.
- Site – these are general CTAs specific to the products and services your business offers. As people continue to read your content, many will become curious how you could help serve them… site wide CTAs like header and footer advertisements.