The news is out.. we’re Finalists!
We’re absolutely thrilled to share that we’ve been shortlisted for “E-commerce / Retail Campaign of the Year” at the Prolific North Champions Awards 2025 for our work with our amazing client Surprise Shirts.
This recognition means the world to our team, and it’s a huge moment for us to be celebrating the creativity, strategy, and collaboration that went into this campaign. These awards shine a spotlight on the best of the North’s creative and digital sectors, and we’re honoured to be standing alongside such an inspiring list of agencies and brands.
The live ceremony takes place on Wednesday 8th May at the iconic Emirates Old Trafford in Manchester and we can’t wait to join the celebrations, connect with our peers, and hopefully bring home a trophy!
Being recognised in the e-commerce and retail space is especially exciting. This category reflects the fast-paced, ever-evolving world of online retail – where brands need to be bold, agile, and truly customer-focused to make an impact. Our nominated campaign for Surprise Shirts did just that, blending strategy and storytelling to drive real results for our client.
Working with the team at Surprise Shirts, our Performance Marketing team took a deep dive into the paid social ads account, bringing in new customers via UGC style ads and highly branded product focused ads. Our work resulted in fantastic results for the brand, with a ROAS of Over 1033% Black Friday 2024 weekend, the business’ Biggest Black Friday on record! Read more about the project here.
Here’s what Founder Louis Jones had to say about us:
“Superfly played an important role in the growth of our business as we looked to move from a lifestyle stage to scaling something bigger. The team truly felt invested in our brand and their expertise was incredibly valuable. Above all for us, we felt valued as a client and have a great relationship with the team, which we feel is absolutely critical when working with an agency. Superfly definitely come recommended by Surprise Shirts.”
It was a team effort from start to finish. From the initial insights and concept development, to content creation, media planning and digital execution – everyone brought their A-game. This nomination is a testament to the energy, expertise and dedication of our whole crew (and the fantastic client we partnered with!).
So, wish us luck as we count down to the big night on the 8th May. Whether we come away with the award or not, we’re proud to be recognised for doing what we love – helping brands thrive in a digital world!
